UserMatchHistory — LinkedIn Ads
By the OpenCookies team · published 2026-10-22 · updated 2026-10-22
- Service
- LinkedIn Ads
- Category
- Advertising and profiling
- Default duration
- 30 days
- Type
- Third-party cookie (set by another domain)
- Consent required?
- Yes, before any storage or reading.
What is it for?
LinkedIn advertising cookie: it lets LinkedIn recognize a member to show targeted ads and measure conversions.
What does it look like?
The value is a long opaque string.
How to see it in your browser
Open your site, press F12, then choose the “Application” tab (Chrome, Edge) or “Storage” (Firefox). This cookie is written by another domain: look for it under “Cookies”, under the service’s domain. If you cannot see it, your browser may be blocking third-party cookies.
What does the rule say?
Targeted advertising, remarketing and profiling require prior, free and informed consent. These cookies cannot be exempted.
How to prevent it before the choice
Do not load the LinkedIn Insight Tag before consent.
How OpenCookies handles it
Common services like this one are in OpenCookies’ tracker list: the banner neutralizes their script before the visitor chooses and only restarts it after “Accept”. The test shows whether this cookie appears before the choice, after “Refuse” and after “Accept”.
Check it on my site
Does this cookie appear on your site before the visitor chooses? The OpenCookies test shows it in two minutes.
Related cookies
bcookie— LinkedIn_li_fat_id— LinkedIn Insight Tag
Frequently asked questions
What is “user matching” for?
To link a site visitor to a LinkedIn member to target and measure ads.
How long does it last?
30 days by default.
Durations are defaults and may change with configuration. This page describes a cookie; it is not legal advice.