NID — Google
By the OpenCookies team · published 2026-10-22 · updated 2026-10-22
- Service
- Category
- Advertising and profiling
- Default duration
- About 6 months
- Type
- Third-party cookie (set by another domain)
- Consent required?
- Yes, before any storage or reading.
What is it for?
Google cookie that remembers preferences and is used to personalize ads. It appears notably when a Google service (map, reCAPTCHA, search) is loaded.
What does it look like?
The value is a long opaque string. The cookie is written on a Google domain (google.com or google.fr).
How to see it in your browser
Open your site, press F12, then choose the “Application” tab (Chrome, Edge) or “Storage” (Firefox). This cookie is written by another domain: look for it under “Cookies”, under the service’s domain. If you cannot see it, your browser may be blocking third-party cookies.
What does the rule say?
Targeted advertising, remarketing and profiling require prior, free and informed consent. These cookies cannot be exempted.
How to prevent it before the choice
Load non-essential Google embeds (maps, external fonts, widgets) only after consent.
How OpenCookies handles it
Common services like this one are in OpenCookies’ tracker list: the banner neutralizes their script before the visitor chooses and only restarts it after “Accept”. The test shows whether this cookie appears before the choice, after “Refuse” and after “Accept”.
Step-by-step guide : Google Consent Mode v2: how to set it up simply
Check it on my site
Does this cookie appear on your site before the visitor chooses? The OpenCookies test shows it in two minutes.
Related cookies
Frequently asked questions
Which page elements trigger it?
A Google Maps embed, a reCAPTCHA, an embedded Google search or other Google services loaded from your page.
Is it always an advertising cookie?
It serves several purposes including ad personalization; it is therefore classed with cookies requiring consent.
Durations are defaults and may change with configuration. This page describes a cookie; it is not legal advice.