_ttp — TikTok Pixel
By the OpenCookies team · published 2026-10-22 · updated 2026-10-22
- Service
- TikTok Pixel
- Category
- Advertising and profiling
- Default duration
- 13 months
- Type
- First-party cookie (set by your own site)
- Consent required?
- Yes, before any storage or reading.
What is it for?
Identifies a browser for the TikTok Pixel: measurement of TikTok ads and retargeting of visitors.
What does it look like?
The value is an opaque string created by the TikTok Pixel script on your domain.
How to see it in your browser
Open your site, press F12, then choose the “Application” tab (Chrome, Edge) or “Storage” (Firefox). Under “Cookies”, select your site’s address: the _ttp cookie appears in the list if present, with its value and expiry date.
What does the rule say?
Targeted advertising, remarketing and profiling require prior, free and informed consent. These cookies cannot be exempted.
How to prevent it before the choice
Do not load the TikTok Pixel script before consent.
How OpenCookies handles it
Common services like this one are in OpenCookies’ tracker list: the banner neutralizes their script before the visitor chooses and only restarts it after “Accept”. The test shows whether this cookie appears before the choice, after “Refuse” and after “Accept”.
Check it on my site
Does this cookie appear on your site before the visitor chooses? The OpenCookies test shows it in two minutes.
Related cookies
Frequently asked questions
Is the cookie set if I have no TikTok campaign?
Only if the TikTok Pixel is installed on the site. Without it, this cookie does not appear.
Which other TikTok signals exist?
Event identifiers and cookies tied to clicks on TikTok ads, depending on the Pixel configuration.
Durations are defaults and may change with configuration. This page describes a cookie; it is not legal advice.